If you have been writing articles, blog content in a haphazard way, hoping your content will rank well on search engines, it is time to learn a more methodical seo content strategy for your website or blog.

Know your goals

First, determine what you goals are as a business or website and its custom web design.  Do you want to drive sales via your site? Do you want to increase traffic on your site to earn more money through ads? You goals determine the kind of seo content you need. If your main goal is to drive product sales, you should focus with interesting and informative product pages that are seo optimized for conversions and search. 



Buyer persona idea

For instance, if you run a B2B site that focuses on C-level people, it is wise to create a high-level white paper that users can download, save, and read later. If your focus is tweens and teens, you should focus with constant updates with more images and video and less texts. You should also make sure your website is seo optimized for mobile devices.

Who are your audience?

Understand your audience- using analytics software and surveys can give you a better picture of your client or visitor. You can create characters and marketing personas to represent you ideal website customers and visitors. Also, think about the type of content the characters may want to read on your website.

Create an editorial calendar

Once you have identified your audience, the next step is to create an editorial calendar. The calendar is much of a schedule that shows you when to publish new content and the kind of content to construct. This helps you follow a regular schedule and stop you from scrambling to come up with a theme for your content at last minute.